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New

Pro further.

Reserve yours from an Apple Authorised Reseller.

iPhone 18 Pro Max in Burgundy lying in front of large chrome PRO lettering

iPhone 18 Pro and iPhone 18 Pro Max. A 48MP Fusion Main camera with variable aperture, the A20 Pro chip and the best iPhone battery life yet. Reserve online – a partner store near you will call you back to confirm.

  • Genuine Apple products
  • Official Apple warranty
  • Certified service & support

Available in Côte d'Ivoire from Apple Authorised Resellers. Availability of models, capacities and colours may vary by store.

iPhone 18 Pro. A 6.3-inch ProMotion display,¹ a 48MP Fusion Main camera with variable aperture, a leap in battery life and the A20 Pro chip.

iPhone 18 Pro Max in Burgundy, seen from the back and the front

Two sizes. Same Pro power.

Close-up of the iPhone 18 Pro camera lens and its aperture blades

Our most powerful Pro camera system.

The A20 Pro chip glowing on a black background

A20 Pro chip. Advanced cooling for even more performance.

Up to

34 hours

video playback.³

Two iPhone 18 Pro in Glacier, back and front

Durability, designed in.

Four gorgeous colours.

iPhone 18 Pro in Black, Silver, Glacier and Burgundy, side by side
Choose a colour
Macro view of the variable-aperture Fusion camera lens

48MP Fusion Main camera with variable aperture.

Better photos and videos in low light. Stunning depth of field.

Our most powerful Pro camera system, with personalised pro controls.

Portrait of a woman in golden light, shot on iPhone 18 Pro
  • Lens aperture
  • Histogram
  • White balance

Key features

Four distinctive colours. One durable design.
Built to last with an aluminium unibody and a colour-matched glass back for a more harmonious look.
Immersive pro display.
6.3-inch Super Retina XDR display.¹ Brighter. With an improved anti-reflective coating. ProMotion technology up to 120Hz.
Tough Ceramic Shield. Front and back.
Built to last with a Ceramic Shield back and Ceramic Shield 2 front, with 3x better scratch resistance than iPhone 16 Pro.²
Advanced Pro camera system.
48MP Fusion Main camera with variable aperture for even better low-light photos and videos and incredible depth of field. Pro controls. And up to 8x optical-quality zoom.
18MP Center Stage front camera.
Flexible ways to frame your shot. More people in focus. Dual Capture video with the front and rear cameras. And so much more.
A20 Pro chip. AI power in action.
With a next-generation vapour chamber and a dual 16-core Neural Engine. Up to 40% more GPU performance compared with iPhone 17 Pro.² Built for Apple Intelligence.⁵
A breakthrough in battery life.
Up to 3 more hours of video playback compared with iPhone 17 Pro.² Up to 24 hours of use on a single charge.³ Faster wired charging: up to 50% in around 15 minutes with a compatible adapter.⁴
Essential safety features.
With Crash Detection, iPhone can detect a severe car crash and call for help when you can't.⁶
Stay connected almost anywhere.
Enjoy faster, secure connections with Wi‑Fi 7,⁷ 5G⁸ and Bluetooth 6.
eSIM. Flexible. Secure. Convenient.
Built-in eSIM gives you a secure connection without a physical SIM card – ideal for international travel.⁹
Privacy.
Face ID lets you securely unlock your iPhone, sign in to accounts and pay.

What's in the box

iPhone 18 Pro in Glacier next to a braided USB‑C Charge Cable
iPhone 18 ProUSB‑C Charge Cable

Why an Apple Authorised Reseller

Buy with complete peace of mind.

Apple Authorised Resellers are official Apple partners. When you buy your iPhone from them, you get the real thing – and the service that comes with it.

  • Genuine Apple products

    Every iPhone is brand new, sealed and supplied through Apple's official distribution channel. No grey imports, no surprises.

  • Official Apple warranty

    Your iPhone comes with Apple's one-year limited warranty, backed by an official invoice from an authorised partner.

  • Certified service & support

    Apple-trained staff help with setup, diagnostics and repairs using genuine Apple parts.

  • Genuine accessories

    Cases, chargers, MagSafe and AirPods – official accessories designed for your iPhone, available in store.

  • Trusted purchasing experience

    Clear pricing, secure payment and an official invoice with every purchase.

  • Expert advice

    Get help choosing the right model, capacity and colour, and moving your data from your old phone.

FAQ

Before you reserve.

Everything you need to know about reserving iPhone 18 Pro from an Apple Authorised Reseller.

Reserve now
How does the reservation work?

Fill in the form with your preferred model, capacity and colour. Your reservation goes straight to the Apple Authorised Reseller, who will contact you as soon as possible to confirm availability, price and collection.

Do I have to pay to reserve?

No. Reserving online is free and does not commit you to buy. The partner will explain payment options when they contact you.

Why buy from an Apple Authorised Reseller?

You get a genuine, brand-new iPhone supplied through Apple's official channel, the official Apple warranty, certified after-sales service and an official invoice. Devices bought from unofficial sellers may be refurbished, locked or not covered locally.

What warranty comes with my iPhone?

Every iPhone bought from an Apple Authorised Reseller comes with Apple's one-year limited warranty. Keep your invoice – it is your proof of purchase for any warranty service.

Which models, capacities and colours can I reserve?

iPhone 18 Pro (6.3-inch) and iPhone 18 Pro Max (6.9-inch), in 256GB, 512GB, 1TB and 2TB, in Black, Silver, Glacier and Burgundy. Stock can vary by store – the partner will confirm when they contact you.

How soon will I be contacted?

Your reservation reaches the partner's manager instantly. They will get back to you as soon as possible by phone or email, using the details you provide.

Will my iPhone work with my local network?

Yes. iPhone 18 Pro and iPhone 18 Pro Max sold by Apple Authorised Resellers are intended for your market and work with local networks. 5G and eSIM availability depend on your carrier.

In store

Find your Apple Authorised Reseller.

Visit the partner store in Abidjan or get in touch directly.

Apple Authorised Reseller

Mr Smart

Address
Vallon, rue des Jardins, Cocody, Abidjan, Côte d'Ivoire
Website
mrsmart.ci
Opening hours
Open 7 days, 9am – 8pm · Public holidays, 12pm – 8pm

Reserve your iPhoneat an Apple Authorised Reseller.

Buying from official partners guarantees a secure transaction, a genuine product and the official warranty.

  1. 1Choose your model, capacity and colour.
  2. 2The partner store contacts you to confirm.
  3. 3Collect your new iPhone in store.
Model
Storage
Colour